What I learned about merchandising from Gray's Papaya

I lived in New York in the 1980s, and I used to walk by the Gray's Papaya at 72nd and Broadway almost every day. I can remember they had a big sign plastered to the window advertising their signature special, which was two hot dogs and a papaya drink: "STILL ONLY $2.49!!!" One night I came up out of the subway and noticed that they'd replaced the old sign with a new one. The new sign was virtually identical, except that it read "STILL ONLY $3.49!!!"

In that spirit, I'd like to announce that the ebook version of THANKS FOR KILLING ME is still only $2.99!!! And seriously, at that price it's not only a great deal but also delicious.